Privacy policy

Last updated: July 23, 2026

Privacy Policy

WigBoutiq by Belle Glam Edit operates this store and website (wigboutiq.com), including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). WigBoutiq is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details: Name, address, billing address, shipping address, phone number, and email address.
Financial information: Credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
Account information: Username, password, security questions, preferences, and settings.
Transaction information: Items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
Communications with us: Information you include in communications with us, for example, when sending a customer support inquiry.
Device information: Information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information: Information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you: When you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services: From your device when you use our products or services or visit our websites, including through the use of cookies and similar tracking technologies.
From our service providers: When we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services: We use your personal information to perform our contract with you, process payments, fulfill orders, remember preferences, send account-related notifications, manage transactions/returns, facilitate shipping, enable product reviews, and create a customized shopping experience.
Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing emails, text messages, or postal mail, and showing you targeted online advertisements on our website or third-party platforms based on your past activity.
Security and Fraud Prevention: We use your personal information to authenticate your account, provide secure payments, detect and prevent fraud or illegal activity, and secure our services. You are responsible for keeping your account credentials safe.
Communicating with You: We use your personal information to provide customer support, respond to inquiries, and maintain our business relationship with you.
Legal Reasons: We use your personal information to comply with applicable law, respond to valid legal processes, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:

With Shopify, vendors, and third-party service providers who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
With business and marketing partners to provide marketing services and personalized advertising.
When you direct or consent to our disclosure of certain information to third parties (such as to ship products or through social media widgets/logins).
With our affiliates or within our corporate group.
In connection with a business transaction (e.g., a merger or bankruptcy), to comply with legal obligations, enforce terms of service, or protect our rights and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify and third parties located globally.

Shopify also utilizes certain enhanced features incorporating data from your interactions across different Shopify merchants to improve its services. To learn more about how Shopify uses your personal information and your privacy rights, please visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to third-party websites or platforms. If you follow links to sites not affiliated with or controlled by us, you should review their privacy policies. We are not responsible for the privacy or security of such sites or the accuracy of information found on them.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you are a parent or guardian who believes your child has provided us with personal information, please contact us to request its deletion. We do not knowingly "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

While we implement security measures, no system is completely impenetrable. We cannot guarantee absolute security or the security of information in transit.

How long we retain your personal information depends on operational and legal factors, such as maintaining your account, providing Services, resolving disputes, and complying with legal obligations.

Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including:

Right to Access / Know: Request access to the personal information we hold about you.
Right to Delete: Request deletion of your personal information.
Right to Correct: Request corrections to inaccurate personal information.
Right of Portability: Request a copy or transfer of your personal data.
Right to Opt Out: Opt out of the "sale" or "sharing" of personal data for targeted advertising. If you visit our website with Global Privacy Control (GPC) enabled, we will automatically honor it as an opt-out request for that device and browser.
Managing Communication Preferences: You may opt out of promotional emails at any time using the "unsubscribe" link provided in those emails. We may still send non-promotional communications regarding your account or orders.

To exercise any of these rights, please contact us using the details below. We will not discriminate against you for exercising your privacy rights.

Complaints & International Transfers

If you have complaints regarding how we process your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

Please note that your personal information may be transferred, stored, and processed outside of your country of residence, including utilizing standard contractual clauses or equivalent legal mechanisms for transfers out of the EEA or UK.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or operational, legal, or regulatory requirements. Revised policies will be posted on wigboutiq.com with an updated "Last updated" date.